Talking about fashion hubs, India is not far away from other destinations like NY, London etc. An Indian brand is leading towards supervision where they can build their own empire.
A few years back on 29th, September 2009 men’s apparel brand Indian Terrain was incorporated. The brand was founded in 2000 and the visionary behind the success of the brand was its founder Venky Rajgopal.
They started from mini metro area, but the current growth of the company is remarkable. Till now a lot of Bollywood celebrities has connected to the brand too, Randeep Hooda is one of them.
Mr Rajgopal recently said that the brand had invested ₹8cr for building men’s footwear, ” We are not competing with top shoe brand but our shoe are designed to match our small casual rate”-he added.
The shoes will be launched in its top 30 stores with 10 different styles. The price of shoes expected to be variable ranging from Rs.2000 to Rs.6000. Mr. Rajgopal said that the origin of the brand is Chennai and Italian designer Mateo Zara as an adviser of Indian Terrain added that brand identity is unique and it has an emotional connection with its origin.
Now time to look over some of the designs by of Indian Terrain.